SEOUL

Nike Rise is an immersive, data-driven retail concept designed to inspire and connect athletes through personalized experiences and dynamic storytelling. Leveraging interactive technology, it adapts to local sports culture, offering real-time content and community-driven activations. The store design integrates Nike's Move to Zero initiative, utilizing custom materials developed in-house and eco-friendly practices to reduce environmental impact. Nike Rise redefines the future of retail with a focus on both performance and the planet.

Roles: Concept Development, Interior Design, Material Design