SEOUL

Your Style Studio. Sport Style, Remixed, Reworked, Redefined.

Nike Live Lifestyle is a retail concept designed to blur the lines between sport and style, creating a dynamic environment rooted in youth culture and creative self-expression. The space functions as a flexible studio, with modular displays, digital integration, and areas of customization. Sustainability was a core design principle, with the use of recycled HDPE materials, adaptable fixtures, and eco-conscious construction methods aligned with Nike’s Move to Zero initiative. The result is an immersive, ever-evolving retail experience that represents the future of Nike retail.

This project was developed with the Global Brand Retail design team at Nike as a pilot in Seoul that would then be replicated across the globe.

Roles: Concept Development, Interior Design, Material Design

Location: 78 Wausan-ro, Mapo-gu Seoul, 서울특별시, 04067, KR