NYC/000 NYC & 上海/002 SHANGHAI

A groundbreaking reimagining of Nike’s flagship retail experience, designed to offer consumers a glimpse behind the scenes of Nike’s innovation, demonstrating an ethos that the process is just as important as the result.

This concept launched in 2018 and centered on a bold, redefined approach to store design, emphasizing raw materials and immersive product storytelling to bring the brand’s creative process to life.

Work for this project involved the design, execution and launch of two pilot stores, HOI/000 in New York City and HOI/001 in Shanghai.

Roles: Interior Design, Material Design, Fixture Design

Location: 650 5th Ave, NYC // Nanjing E Rd, Nan Jing Lu, Huangpu, Shanghai, China