NYC

Netflix partnered with MATTE to launch Zack Snyder’s epic new film franchise, Rebel Moon, and accompanying EP with a campaign that united music enthusiasts and fans to build a cohesive, sonic universe.

MATTE leveraged the film’s universe, character narratives, and artist identities to create a unified artistic vision. This included reimagined artist portraiture, key visuals, and a feature music video, all culminating in a launch event in NYC at The Knockdown Center, featuring Black Coffee and other musical performances. The event offered an exclusive look into the Rebel Moon universe, bringing it to life through an otherworldly experience

The launch event captivated a diverse audience, sparking buzz across social and traditional media. By blending immersive experiences with exclusive content, the campaign resonated with both Rebel Moon and music fans alike. It boosted anticipation for the film’s release, established Rebel Moon as a cultural touchpoint in sci-fi and music, and fostered a passionate, hybrid fan community eager for future chapters.

Roles: Creative Direction, Experiential Design

Location: Knockdown Center, Queens